Mobile Search Optimization is a nascent and quickly evolving field, but it’s one that marketers can take advantage of today, before the search engine results pages become crowded and optimization more difficult. Mobile search optimization is commonly misunderstood as optimization of a web site specifically designed for the mobile web. While this is a large part of mobile search optimization, a truly comprehensive mobile search optimization campaign will also include mobile and local content distribution and an audit of the client’s web site for mobile web accessibility.
If there is one area of certain growth in these troubled economic times, it is the mobile communications sector. And with significant improvements in the last few years in vital areas such as data transfer speed, screens, and content, mobile devices are starting to challenge the PC as a primary device of choice for internet access. This in turn has raised an immediate requirement in the Mobile Internet space: that is, of the optimization of sites for mobile devices and search engines.
Mobile Website Optimization Services at P Square Technologies Include:
- Optimize for multiple device and browser types
- Wireframe essential content to a mobile user
- Do mobile-specific keyword research
- Create and submit mobile sitemap(s)
- Link building
- Run benchmark mobile reports
- Test, optimize and refresh as appropriate.